HubPage Success - 5 Lessons from Failure
83Everybody wants HubPage Success
Hubpage success is not only about making money from Hubpages. Hubpage success means different things to different people.
Most people who take the time to write want their work to be read, so a large number of viewers is a major measure of Hubpage success. Many people are hoping to make money by writing for Hubpages, so continuing income from Google Adsense or eBay or Amazon are also relevant measures of Hubpage success.
If you are looking for advice on how to achieve Hubpage success you will be able to find plenty of hubs that tell you how to learn through the success of other Hubbers.
We have learned a lot from reading Hubs written by successful Hubbers. Early on we read a great Hub by Lissie about the importance of back links (among other tips). Take a look at her hub "Rank Your Hub in the Search Engines". Mark Knowles has published many helpful hubs: we suggest you begin by reading his "How I got my hub to be on Google’s first page." Lady E has been very generous with advice. Those of you just starting on Hubpages are advised to read her hub "Newbies – Kick Start to Success on Hubpages".
All the Hubbers mentioned here achieve consistently high Hub Scores. Our experience is that Hub Scores change from day to day and involve an unfathomable formula, but they are a reasonable indication of Hubpage success.
Pat's Garden
Learning from Failure
There are not nearly as many hubs about learning from failure. Perhaps this is because most prolific writers are successful. It could be that failure is perceived as a shameful outcome and best forgotten.
Both of us were taught to value success. We can remember being taught mottos such as "Good, better, best; Never let them rest 'til good is better and better is best and best is best of all."
Experience has taught us that there is seldom a straight line to perfection.
We are quite open about using the "F word" (failure). Some of our Hubs have been viewed so few times and earned such pathetic sums that the only honest word to use is "failure". This is not an encouraging outcome but we do not believe that writing and publishing those hubs was a complete waste of time because we have tried to learn from failure.
5 Lessons from Failure
Hubs we like about learning from failure or success
- How to Stay Motivated When You're Barely Hanging On
We love this Hub by Winsome about how to stay some motivated. The advice is excellent, and the quotes are very helpful. - Hubpage Success - Lessons from Our Top 5 Hubs
We wrote this Hub about what we have learned from our top 5 Hubs.
In late autumn 2009 we wrote a hub about gardening. The hub was based on Pat’s garden and included photographs. The hub was quick and easy to write and immediately after publication our hubscore went up.
We decided to publish a monthly series of gardening hubs. They never achieved high viewer numbers and did not generate income.
We have tried to work out what we can learn from the failure of these hubs, and think that there are 5 lessons from failure.
- If a hub is quick and easy to write there should be an alarm bell ringing in your brain.
Okay, it could be that you know the topic so well that the words are almost flowing from your fingertips straight onto the computer screen. You are so well-versed that you can produce fascinating examples and immediately produce a dazzlingly wonderful illustration or two.
Perhaps most of us can produce a few hubs like that, but few of us can keep it up for a variety of subject.
Most of our better and more successful hubs have taken longer to produce because we have started the process by giving thought to the content, finding more depth (which can require research) and adding something extra to try to capture the viewers’ attention.
2.The title sells your Hub.
When you go for a job interview or networking event you probably bear in mind that old adage "first impressions count". Research studies have shown that it is true that people judge you by your appearance.
Department stores employ professionals to design their window displays. They know that they have to lure in their customers.
When you write a hub, the title is the equivalent of your job interview outfit or your shop window display. The title is your chance to grab attention and get people to read your hub.
Working on search engine optimisation will help you to gain a higher rank with search engines. There are some very good hubs on SEO.
Our garden series titles were just plain dull so it is little wonder we failed to attract viewers.
3.Seasonal Hubs are usually too short term
Our garden hubs were linked to calendar months and as soon as the month in question had passed the hub was about as interesting as yesterday’s newspaper.
That said a seasonal hub can be successful if it is good and has a wide appeal. We published a hub called Christmas Planning in 2008 and revised it in 2009 in time for the pre-Christmas season. The hub received more views in 2009 than it did in 2008. We will revamp it again in 2010 and add some new back links to increase its visibility.
We have learned that it is usually best to give hubs an all-season topicality. For example in 2010 we published a hub on chocolate shortly before Valentine’s Day. We knew from research that Valentine’s Day is one of the highest peaks for chocolate sales in the year, so we thought that we would get some well paid Google ads by publishing at that time. However, we wanted to continue to get views (and hopefully income) so we called that hub "Chocolate for All Occasions – a Buyers’ Guide".
4.Accept defeat and move on.
When we realised that the garden hubs were not succeeding we sought help on the Hubbers’ Forums. One kind hubber suggested that we rename them.
We tried to pick out keywords and to find titles with a wider appeal.
This took up our time and did not result in better performance. Our time would have been better spent on writing some new and better hubs.
5. Performance Review can be applied to Hubs.
Most people who have worked in corporate organisations, large companies, educational or other professional environments will have experienced some form of performance review.
When both of us had so-called "normal" jobs we were subjected to observation, form filling, testing, one-to-one sessions with our managers, external consultants (and so on). The object of these exercises was to make us better at our jobs, although at the time it sometimes felt like ritual humiliation.
When you are writing hubs you are working for yourself. Maybe you sole object is to achieve satisfaction from writing, but even then you will want to constantly improve the quality of your work.
Self-analysis is not easy. Robert Burns was so right when he asked for the gift "to see ourselves as others see us". However, self-analysis is as least private, unlike some of the work based assessments we have been through.
Failure can be a powerful tool to help a writer to become successful. The hard part is recognising and accepting that you have not achieved your goals and then actively making changes. Ignoring failure is wasting an opportunity to achieve success.
Our Garden Hubs - Read them and weep
Here are some examples of how NOT to write Hubs:
Coastal Gardening in November. This was originally titled "Gardening in November". We changed the title because we thought it might make it more appealing. The new title was no better than the original.
It was a mistake to include a month in the title, and in any case the hub is too short.
Garden Fence Panels and Useful Plants for Coastal Gardening. This was originally titled "Garden Diary December". We repeated the mistake of including the month in the title. Later we changed the title because we though that garden fence panels was a very specific term that might gain views through search engines. It didn't work, which is not surprising. How many people want to read about garden fence panels? What were we thinking?
Late Winter and Early Spring in the Coastal Garden. This hub resolutely stays at the bottom of the table for View Numbers. As we say in England, this hub wins the Wooden Spoon.
We should have abandoned the series after a few months, but carried on with the mistaken view that persistence would triumph. The painful lesson is that you need to keep an eye on results and make changes to achieve success.
Good luck to all our fellow Hubbers, and we hope that you can profit from reading about our lessons from failure.
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wonderful hub...u r write man..learn from failure...
Thanks for the helpful advise!
A wonderful, honest evaluation and I couldn't agree more that in hubbing as in life, we learn more from ten minutes of falure than from ten years of success. Failure is the catalyst and success comes from learning its lessons. Thanks so much Patricias for you good advice and lovely insights.
Great Hub ladies!
“Success is to be measured not so much by the position that one has reached in life as by the obstacles which he has overcome.” [Booker T. Washington]
“Failure is success if we learn from it” [Malcolm Forbes]
Wonderful job on this one. Failure is the stpping stone to success. Thanks for sharing this with your followers.
Great information... I need to go and revamp and delete some of mine when I get some time.
Great hub as always. I look forward to many more.
I am a beginner here..only discovered HubPages today..started out very excited...now feeling a bit overwhelmed...thank you for caring enough to post about failure..a topic most shy away from, especially if it is concerning themselves. Happy Hubbing All!!
Useful information. Newbies need to read hubs like this as it will save them time. Most of us learn the hard way. I have some hubs that never get read much. I might try changing the keywords but I agree that onwards and upwards is often a better line of thought.
Thanks for sharing, I feel better that I'm not alone with my failures
There are some salient tips here that we can learn from. Sadly I do not have a garden, since I am on the top of an apartment. Cheers!
First, may I thank you for your kind words on my site?
Thank you :-)
I have looked at hubs with scores of 100 and some of them are good. However, others should not have been unhappy with a score half as much. I have also come across Hubbers with few or no comments on their work because their work is so boring no one can get through the stuff, yet they score as high as Hubbers with many enthusiastic comments about their work.
So, something is wrong. I write for my own pleasure and I am not registered for income from anyone. However, I DO want to be read and criticised, so one lives in hope :-))
Pats, you've got some real jewels in here, such as "Ignoring failure is wasting an opportunity to achieve success." Very well put.
I think your opener to this hub is fundamental to go about self analyzing one's work here: "Hubpage success means different things to different people." The key is, I believe, having a clear idea of what the purpose was with X Y or Z hub. In my opinion, sometimes failure comes from not having such a clear picture in mind of what wants to achieve, i.e. income, views, praise, friendship, a space to vent?? I think, if the end goal isn't clear, then it's difficult to take corrective actions to achieve it.
"Self-analysis is not easy." indeed :-) I really enjoyed this article and your honest and open approach to your own work. Kudos!
Interesting and useful Read for me too - I like the effort you both put into writing Hubs. A lot of Background work.
Best Wishes. :)
Hi Ladies, What a great article. This is one of the most helpful (non-technical) pieces I've read so far on increasing your hubpage success. Everything you have pointed out is true--at least in my case. Thanks for sharing your failures so that we can learn from them, or, in my case, feel better that I'm not the only one to have made those mistakes.
I am looking forward to your 1970's nostalgia article ;)
ps. I liked your gardening stuff!
Thanks for the information and tips! Cheers.
This is a humblingly honest offering. All of us havce this truth in our minds, but we feel like it invites failure into the equation if we admit it. I am curious why you did not include links to these other hubbers you refernce in the hub? Regardless I enjoyed your hub and think you guys are bound for great success here.
You sure have hit the nail on the head with this hub. I think if we are honest we all have many failed hubs and as you have so aptly put it we need to learn from them.
After 3 years writing I am still learning, I write for fun and hope to earn money at the same time.
It still takes me 3 months to get a check but, that helps keep the wolves from the door and pays abit towards my internet connection.
Great hub. thanks for sharing this with everyone.
Hey Pats, a switch on the old saying "The unexamined life is not worth living" might be: The unexamined hub is not worth writing. I think by the time we get the little buggers done, I for one would rather move on than tweak, but I see by your fine article that that would be a mistake. Thank you ladies for making hubs a better place to hang out.
Thanks for sharing your experience, both good and bad. It is definitely a bit of a learning process here, isn't it? I try not to go back and keep fiddling with hubs, just move on to the next one!
Hi ladies, this is a very sensible and straight-forward musing on how to be a success on HubPages. I think you're absolutely right about the effort put into a hub and it's likely return in terms of Adsense. Certainly in my case, the more research and effort I put in, the more reward I get out. The only real exception to this has been my 'Bridges in Art' hub, which I spent long hours on, but has actually had minimal traffic outside of the HubPages community. Having said that, it can take a while for hubs to bubble to the surface, so I might get lucky at some point in the future.
As always, an enjoyable and thought-provoking read!
2patricias, great tips advice and insights, thumbs up, maita
Hi yes well I think I made the very mistake with my first hub about eggs not being just for Easter - it would seem they are!! Your honesty is commendable and I have to say I somewhat agree with De Greek, as when I joined I started off reading the best hubs and could not understand why some scored so high - almost an insult to the genuinely good ones! I'm now using Google tools - Insight and Trends to avoid the seasonality pitfall, hopefully.
I came to read this again, very good points and accepting failure is good, Thank you for the wonderful insights Mam, Maita
i love the idea that someone posts positive hubs for negative concepts like 'failure'. it is what i like about hubpages!
Interesting thoughts. I've tried renaming, adding tags, some rewriting...it has usually helped. But I'll keep your advice in mind. Thanks!
I think that we all have some Hubs tucked away in our repertoires that didn't do so well. Some I can see why (socks just ain't that fascinating!) but some I don't and never will understand why they don't get more traffic. But I think we do have to learn from our mistakes and strive to become better Hubbers over time.
Great advice and I have to agree, with all the points you made. Took me a while to figure it out! :) P.S. I very much enjoy reading lissie's work too.
I'm glad that you learned from mistakes from the past and have passed on your advice to others. I agree with you on #3 - you have learned that the most successful Hubs are noted as evergreen content, which you pretty much defined it as "all-season topicality."
Hey 2patricias, this is a great hub with helpful hints and I particularly like your 5 points and how you've broken them down - easy to read, remember, apply. Since we all can't start out as SEO or article-writing geniuses but all of us have something to contribute to the HP community and beyond, it's important for us to learn from mistakes and not see "failure" as a negative... Heck, I have some serious "FAIL"hubs but these teach me, in the least, what NOT to write - at most - what others do not want to read! Great hub - you are "upped" and evaluated kindly by my visit. Awesome, useful - thanks for sharing!
Excellent advice here! I'm learning as I go, also!
Hi Pats,
Well, Thomas Hardy said that if you want to learn how to succeed, ask a failure. Thanks for the tips...I was particularly impressed with "Chocolates for all occasions"...that was a brilliant idea.
Love your garden
Thanks for stopping by!
And thanks for sharing some of your "oops" hubs. I'm still trying to figure this all out. I love writing , but it would be nice if I could make a penny or two. I appreciate the tips here.
I am so impressed that you told it as is and not some fluffy easy trick like so many 'hubpage' guides. The honesty on the failed hubs is so refreshing and helpful. All the positive tips are excellent. I had to laugh too there are some hubs I thought- well SOMEONE HAS TO LIKE THEM - no oops wrong there! I do need to go back and change or delete those crappy ones don't I. I keep putting that off....
I am still in the learning stages even though I have been writing for a year and a half. I should really study more and try to understand the advice freely given by so many hubbers. I think that with time we all continue to learn what works and what does not. I am spending some time in going back and reworking older hubs and am having some success. Thanks for your advice and everyone else that gives us tips on how to better succeed on hubpages.
excellent stuff here, 2 patricias, definitely bookmarked
Oh! I thought you guys were quite hard on yourselves about your own hubs. Sure, I can see how it may be a failure in bringing in more traffic, but I thoroughly enjoyed the writing skills and information employed in the garden hubs!
Then, I made myself re-read this hub again and realized the messages you were sending. I love the main one in particular: Learn from failure! Heck, make it a fun experience. Laugh about it. Use it as a measure of your next success or failure.
You guys rock.
How refreshing for someone to take the time to tell us what NOT to do! Thanks! The Chocolate for All Occasions is a great title, because it has no seasonal applications in the title. I have linked my choclate hub to yours,with pleasure!Rate up!
Thank you for the insight. I'm new in these parts and I appreciate the time you took to explain this. I'm slowly figuring stuff out on HubPages and hope to continue getting better at it. Not only for my own sake, but also for people who take the time to read my work. Thank you again for the inspiration!
Great tips, you two! If only I could get my students to think about success and failure the way you do.
Judging from the number of comments, at least this Hub on failure was a great success! The irritating thing is that when you look at top-rating articles on the internet, there rarely seems to be anything really amazing about them. Many thanks for your offerings.
I'll keep your advices and use it to thrive here on Hubpages. Thank you so much!!!
Thanks for great hub. I've learned to stay out of the results and I try and get satisfaction from the process and the final product. If I like it then I could car less if someone else does. Hopefully that equals views and followers, but if not oh well, on to the next one.
I agree one must have a preformace review, and I did just that, and, found I am going to be working hard at it again... I must improve my quality on my hubs....
"The painful lesson is that you need to keep an eye on results and make changes to achieve success" - So, it's not just about persistence. It's about pursuing what will actually succeed over time. Thanks for sharing this lesson.
Thanks for sharing these lessons. In a way they can be applied to many aspects in life. We all learn and grow from our mistakes and failures. It can be a hard pill to swallow something:)
I´ve been writing in Hubpages for 15 months now and I don´t really have a recipe for success yet. Success is to me one of the most difficult things to understand in this world, as I have seen it where I would least expect it and, on the other hand, I have learned and worked and created some very good quality hubs (I´ve even won 3 times Hub of The Day) without having economic success nor large amount of views in my hubs…. Even so, I keep at it (and that is one of the things many people consider a key to success). I appreciate your advice and shared lessons :)
My hubs are a success if they make it to the 70's. I know you seem to count yours as failures if their in the 70's. My one hub on gardening in Zone 3 makes it up to the 90's often it doesn't always stay there. It is loaded with pictures and when I put it up I thought it would go no where but it does. I have never won hub of the day or anything else on Hubpages but I keep trying. I also don't get a lots of views. I never take down a hub. I rewrite, I change the title or I add more content but I never take them down. My Haiku hubs are the worst so I guess that could mean I'm not a poet.
I enjoyed reading your hub and all your good information. Voted UP.























































Dolores Monet Level 7 Commenter 2 years ago
Ha! I love the phrase 'winning the wooden spoon.' That's great. I really like how you present your failures as a lesson. Looking at what we are doing wrong is one way to learn how to do it right!